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FireRescue1 - News, products and training resources

Fire Market Advertising
Advertise on the #1 online product resource for firefighters!
FireRescue1 has changed the way in which fire and rescue personnel find product information and research purchasing decisions. With an extensive Product Research section covering a vast range of firefighting product types, FireRescue1 is the most comprehensive and trusted online destination for industry professionals, department decision makers and department decision influencers. FireRescue1 receives more than 330,000 unique visits per month and has 99,000 registered firefighters representing more than 15,000 departments.

As a sponsor, FireRescue1 lets you communicate your company's message to the right audience at exactly the right time. FireRescue1 provides targeted and trackable advertising opportunities in programs ranging from annual Product Category sponsorships to custom programs lasting one week to several months. Programs can include Product Category sponsorships, banner ads, eNewsletter ads, Fire Yellow Pages listings, exclusive site feature sponsorships, sponsored member surveys and other select placements across FireRescue1.

The FireRescue1 Network

FireRescue1's unparalleled network of online firefighting resources includes a wide range of sites aimed at various segments and areas of interests within the fire service. These include:
  • FlashoverTV.com, the first online video community for firefighters.
  • FireRehab.com, dedicated to educating fire professionals on the importance of firefighter rehabilitation in staying safe and healthy on the job
  • FireGrantsHelp.com, a comprehensive resource for all fire grant information
  • VolunteerFD.org, the top online resource for the exchange of ideas and insight between volunteer firefighters, with more than 30,000 registered members
  • PPE101.com, a news and training resource focused on personal protective equipment

Together, FireRescue1's network of sites gives sponsors the ability to reach specific audiences with targeted messages about products and services.
Online Marketing Articles

Read some of Praetorian's original articles about online marketing to the fire service.

The Basics of Online Marketing to the Fire Service

Developing an Online Marketing Strategy for the Fire Service

Online Video as a Marketing Tool

SOPs for SEO

Next Generation Online Marketing: Beyond the Banner

The Fundamentals of Driving Conversions

Learn more about our online marketing strategy at our blog, ThinkOnlineNow.
 
The Strength of Praetorian

FireRescue1 is owned and operated by the Praetorian Group, the proven leader in online public safety resources. The Praetorian Group manages a vast network of leading Web sites across virtually all segments of public safety, including Law Enforcement (PoliceOne.com), Emergency Medical Services (EMS1.com) and Homeland Security (Homeland1.com). The experience and resources of the Praetorian Group has yielded a trusted and reliable online environment for the exchange of information between public safety professionals from across the Unites States and around the world.

Think of us as your marketing partner. Contact us today for more information!
FireRescue1 Media Kit:
FireRescue1 Unique Ad Initiatives:
FireRescue1 Results:
Take advantage of a Free Fire Yellow Pages Listing:

Contact Us:
By Phone: (415) 962-5916
By Email Form: Advertising Inquiries


Visit EMS1's Advertising section for information on reaching the EMS market



FireRescue1 Traffic Summary
October - 2009
Entire Network*
Unique Visitors 357,244
FireRescue1.com**
Unique Visitors 233,654
Product Categories
Unique Visitors 63,088
Visits 368,366
Membership Info
New Members 50,012
Total Members 144,873
% Growth 52.72 %
*Includes traffic from FlashoverTV.com, VolunteerFD.org, FireGrantsHelp.com, FireRehab.com and PPE101.com
**Site statistics audited by Omniture