By Adam K. Thiel
Kudos to Marvel and the New York City Fire Department for creating this outstanding public education tool!
While not every fire department can be featured alongside Marvel's New Avengers, and FDNY firefighters certainly deserve to be, this story provides the opportunity for all of us to reflect on how we spread the fire prevention and life safety messages throughout our communities; especially in trying to reach those at greatest risk.
Remember the questions about that fire safety video in the United Kingdom?
I thought it was a great way to reach out and believe the ultimate benefits will far outweigh the costs of production.
Think about all the ways you (and your family members) get information these days: newspaper, television, smartphone, tablet computer, social media, comic book, graphic novel, etc.
If we're serious about helping our citizens reduce their risk of fire-related property loss, injury, or death, we'll get serious about sending our messages so they're received and understood.