By Adam K. Thiel
Since criticism of this fire safety video is ostensibly about money (the non-grant funded $8,000 production cost), let's view the issue in economic terms.
What's the average cost of a fire department response to a structural fire? Adding up the cost of fuel, vehicle wear-and-tear, wages, etc., gets you pretty close to $8,000 after only a few responses.
What's the average cost of property damage in a residential home fire? Even a minor incident will cause more than $8,000 of property loss.
What's the average cost of treating a fire victim for burn injuries and smoke inhalation? $8,000 doesn't come close!
What's the average cost of a civilian fire fatality? Well, in strictly economic terms, the value of a statistical life ranges between $2 million and $9 million dollars. But I think we can all agree that to the family who loses a loved one in a fire, the cost is priceless.
Seems to me, economically-speaking, that this video more than pays for itself if it reduces: a few fire department responses; a single home fire; a fire-related injury; and certainly a civilian fire fatality.
It's simple math ...