LONDON, England — British fire departments have launched a striking new campaign against fire service cuts, including a printed advertisement decrying government officials.
The ads, printed in national newspapers Monday morning read "They slash you burn" with parliament member George Osborne and Prime Minister David Cameron below.
The advertisement says that 6,000 more firefighters will be let go because of cuts to firefighting jobs and pensions.
A spokesman for the Fire Brigades Union told the Huffington Post UK that "the cuts will cost lives. In firefighting seconds count and a few seconds added to the response time can be the difference between saving a life or not saving a life."
A document that accompanies the advertisement says that the public will be put at risk with less fire personnel on the job.