By Chief Adam K. Thiel, FR1 Editorial Advisor We're probably not going to get our fire-prevention (or fundraising, in some cases) messages through to all of our target audiences with elevator music, coloring books and fire photos. Not everyone is fascinated by "big fire, big water." But doing it "Gangnam Style?" How many people, within and beyond Pennsylvania, benefited from watching this video?Does it cross the line?
It seems redundant at times to keep going back to notions of metaphor and language. However, how we talk about things, the language we use to frame our discussions also frames our worldview and ultimately our behavior.Chump change
The revolutionary patent-pending OmniDex Cut has moved the shoulder-sleeve interface inward to the natural bend-point of the shoulder. This new cut has created a coat that is more fitted and moves like the human body does. This has allowed us to remove excess fabric, creating a lighter coat as well.
The portable radio is the single-most versatile piece of equipment that a firefighter or officer can carry into a hazardous situation. Here are four ways that you can use it to its best advantage, making sure that you're heard on the fireground.Know your hardware