Black Diamond Footwear Appoints New President

Rob Mills, formerly of Rocky Brands, to take the helm at BD

NEWTON, MA.  – The Black Diamond Group, a leading company of performance protective footwear, announces the appointment of Rob Mills as president. Mills comes to Black Diamond from his previous post as Vice President Sales at Rocky Brands specifically their Duty, Michelin and Dickies Work Footwear divisions.

In his new role, Mills will work with Alan Lunder, Black Diamond’s CEO, and will be charged with the continued growth of the Company’s core fire boot business, as well as expanding into other categories of protective footwear.

“Black Diamond boots are built to meet the extraordinary requirements and needs of fire fighters around the world. Our footwear is in action daily and provides an unequalled level of protection and comfort for those bold and brave firefighters who perform random acts of bravery - it's not just their job, it's their passion. Our passion is to make the best boots to support these brave men and women who run toward danger while others run away,” said Lunder.

“Rob has a track record of success in the footwear industry and his passion for the business and leadership skills will be a great asset for Black Diamond as we continue to grow our business,” continued Lunder.

Mills has had a long and successful career in the footwear industry, and was
raised in the shoe business while growing up in Endicott, NY -- the original home of Endicott Johnson. Mills is the 4th generation in his family to work in the footwear industry and started his shoe career with Iron Age in 1989.

About Black Diamond Group, Inc.
Black Diamond is a leading brand of performance protective footwear. The company’s highly acclaimed fire boots are used by fire departments around the world and are developed with the finest, most durable materials and components to endure the extraordinary demands placed on firefighters. Black Diamond is the only brand in the industry to incorporate comfort and flexibility technologies in fire boots and is proudly certified by the NFPA (National Fire Protection Association.) For further information, please visit

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