5.11 Tactical Announces National Preparedness Month Lineup


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Programming extends from events at retail to online promotions, a web series, giveaways and more

IRVINE, Calif. 5.11 Tactical®, the global leader in innovative tactical apparel, footwear and outdoor gear, is celebrating National Preparedness Month in September by putting forth a series of activations spanning the brand’s reach across retail, online, partnerships, a nine-part web series and giveaways. The brand will host preparedness trainings nationwide through its in-store ABR Academies, a video series with former Navy SEAL and survivalist Clint Emerson, as well giveaways online and at their 53 retail locations across the US.

5.11’s largest activation during National Preparedness Month will be a series of Always Be Ready® (ABR) Academy classes in 5.11 retail stores nationwide. ABR Academies are free classes led by experts in trauma care, self-defense, overall preparedness, everyday carry and outdoor adventure.

 

“Preparedness is a significant part of 5.11’s brand DNA,” says Deb Radcliff, Chief Marketing Officer of 5.11. “Our ABR Academy is just one of the ways 5.11 provides consumers with the knowledge, gear and pertinent skills necessary to always be ready for their next challenge. National Preparedness Month is an opportunity for us to honor the first responders and servicemen and women in our country, as well as educate our consumers so they’re better prepared on-duty, while training, or on their next adventure.”

At 5.11’s National Preparedness Month’s ABR Academy events, subject matter experts lead an interactive and educational class open to all experience levels. Participants are able to meet and learn from local law enforcement officers and medics, professionally trained survivalists, veterans, and active duty servicemen and women. In addition to empowering individuals, the ABR Academy serves to build camaraderie within our local communities.

In honor of National Preparedness Month, 5.11 has partnered with Retired Navy SEAL and best-selling author, Clint Emerson, on an educational video series. Emerson has spent a lifetime surviving the most difficult situations on earth and wholeheartedly embodies 5.11’s Always Be Ready ethos. In the new video series, 100 Deadly Skills presented by 5.11, Clint will teach everything from go-bag basics to escaping a kidnapping and what to know for every situation in between. With the right equipment, mindset, and training, 5.11 gives you what you need to Always be Ready.

As an added bonus throughout September, 5.11 customers online and in-store, will receive a copy of Emerson’s best-selling book, 100 Deadly Skills, a hands-on, practical survival guide, with purchases of $125 or more, while supplies last. In addition, as a special gift to 5.11’s National Preparedness Month ABR Academy attendees, 5.11 will be giving away copies of Emerson’s book as well as a free pouch with pack or bag purchase during ABR Academy in-store events.

Emerson will personally be making special guest appearances hosting Go-Bag Building ABR Academies in Frisco, TX and Arlington, TX in September.

For a full list of ABR Academy events this National Preparedness Month, click here or view below:

9/1/19

OCEANSIDE

SELF DEFENSE

9/2/19

OCEANSIDE

GO-BAG BUILDING

9/4/19

MANTECA

EMERGENCY COMMUNICATION PLANNING

9/4/19

SAN DIEGO

ACTIVE SHOOTER RESPONSE

9/5/19

COLORADO SPRINGS

CONCEAL CARRY CONSIDERATIONS

9/6/19

HONOLULU

ELDERLY POPULATION EMERGENCIES

9/6/19

SCHAUMBURG

SITUATIONAL AWARENESS 101

9/7/19

TUCSON

STOP THE BLEED

9/7/19

RIVERSIDE

ACTIVE SHOOTER RESPONSE

9/7/19

ATLANTA

TRAUMA CARE

9/7/19

RICHMOND

CONCEALED CARRY FOR WOMEN

9/9/19

VIRGINIA BEACH

GUN LAW WORKSHOP

9/9/19

MINNEAPOLIS

SURVIVAL PREP

9/10/19

DOWNERS GROVE

STOP THE BLEED

9/10/19

HIGHLANDS RANCH

UNARMED DEFENSE

9/11/19

OCEANSIDE

EARTHQUAKE PREPAREDNESS

9/12/19

MANTECA

EMERGENCY COMMUNICATION PLANNING

9/12/19

OKLAHOMA CITY

BUILDING A GO-BAG

9/12/19

SCHAUMBURG

CHILDRENS ONLINE SAFETY

9/13/19

ATLANTA

GUN LAW WORKSHOP

9/13/19

HONOLULU

DISASTER PREPAREDNESS

9/13/19

SAUGUS

BUILDING A GO-BAG

9/14/19

ATLANTA

BUILDING A GO-BAG

9/14/19

RICHMOND

STOP THE BLEED

9/14/19

VIRGINIA BEACH

EVERYDAY CARRY ESSENTIALS

9/14/19

AUSTIN

ACTIVE SHOOTER RESPONSE

9/14/19

TUCSON

GO-BAG BUILDING

9/14/19

RIVERSIDE

GO-BAG BUILDING

9/14/19

FRISCO

GO-BAG BUILDING

9/15/19

ARLINGTON

GO-BAG BUILDING

9/16/19

BAKERSFIELD

HOMES FOR HEREOS

9/16/10

WOODLANDS

STOP THE BLEED

9/20/19

HIGHLANDS RANCH

STOP THE BLEED

9/20/19

HONOLULU

GUN DEFENSE 101

9/21/19

CINCINNATI

STOP THE BLEED

9/21/19

PITTSBURGH

BASIC CPR

9/21/19

ARLINGTON

GO-BAG BUILDING

9/21/19

VIRGINIA BEACH

DISASTER PREPAREDNESS

9/21/19

LAS VEGAS

VEHICLE TACTICS

9/21/19

ATLANTA

OUTDOOR SURVIVAL

9/21/19

TUCSON

FIRE SAFETY

9/21/19

NASHVILLE

VEHICLE PREPAREDNESS

9/21/19

INDIANAPOLIS

GO-BAG ESSENTIALS

9/21/19

WEST PALM BEACH

BUILDING A GO-BAG

9/22/19

CARLE PLACE

GO-BAG BUILDING

9/23/19

PITTSBURGH

GUN LAW WORKSHOP

9/26/19

MINNEAPOLIS

WOMEN'S SELF-DEFENSE

9/26/19

CHARLOTTE

GO-BAG BUILDING

9/26/19

MANTECA

GO-BAG BUILDING

9/27/19

PORTLAND

GUN LAW 101

9/27/19

WEST PALM BEACH

CONCEAL CARRY CONSIDERATIONS

9/27/19

MCALLEN

SITUATIONAL AWARENESS

9/28/19

SPRINGFIELD

TRAUMA CARE

9/28/19

CARSON

EARTHQUAKE PREPAREDNESS

9/28/19

COMMERCE

EARTHQUAKE PREPAREDNESS

9/28/19

JACKSONVILLE

STOP THE BLEED

9/28/19

CINCINNATI

BUILDING A GO-BAG

9/29/19

FORT BLISS

CPR

9/29/19

OCEANSIDE

ACTIVE SHOOTER RESPONSE

About 5.11 Tactical
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel, footwear and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who always have to be ready. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores. 

Learn more about 5.11’s best-selling tactical gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/.  Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11 is a subsidiary of Compass Diversified Holdings (NYSE: CODI). 

5.11, 5.11 Tactical and Always Be Ready are registered trademarks of 5.11, Inc.  All rights reserved.

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