PRESS RELEASE
APPLETON, Wisc. — Pierce Manufacturing Inc., an Oshkosh Corporation business, announced Atlantic Emergency Solutions as the recipient of the 2025 Pierce Dealer of the Year Award. The honor recognizes the dealership’s outstanding performance across key metrics including apparatus sales, aftermarket growth, profitability, dealer program certification and effective utilization of Pierce programs. The award was presented during Pierce’s annual dealer conference.
“This award reflects the dedication of every person in our organization; from the sales team who listens carefully to the unique needs of each department, to our service teams who work tirelessly to keep Pierce apparatus in service long after delivery,” said Joe Pack, CEO of Atlantic Emergency Solutions. “Since we started Atlantic Emergency Solutions in 2010, our focus has always been simple: take care of the people who protect our communities. This award is a testament to that commitment, and I’m proud of what our team continues to accomplish together.”
The Pierce Dealer of the Year Award evaluates a combination of quantitative and qualitative performance indicators across the dealership network. Metrics include apparatus and aftermarket sales growth, profitability, effective change management and participation in Pierce programs such as the Build My Pierce™ (BMP) configurator and Stock program. Dealer program performance indicators, such as approval packet returns, LEADS participation and feedback from Pierce dealer support teams, are also considered as leadership reviews finalists before making the final selection.
“The Dealer of the Year award reflects the overall strength of a dealership’s organization and its ability to support fire departments across its territory,” said Dan Meyer, vice president of sales for Pierce Manufacturing. “Atlantic Emergency Solutions distinguished itself through consistent growth, strong operational performance and significant investments in service capabilities that directly benefit the fire departments they support.”
Throughout 2025, Atlantic Emergency Solutions expanded its service network and operational capacity through several major investments. The company added a 24,000-square-foot collision center in Anne Arundel County, Maryland, featuring a 70-foot paint booth. The dealership also relocated its Hagerstown service center to a new 24,000-square-foot facility, replacing its previous 8,000-square-foot location.
Additional expansions included the opening of a new 16,000-square-foot facility in Wilder, Kentucky, a 24,000-square-foot Tri-State service center in Milton, West Virginia, and the launch of a 7,000-square-foot service center in Ashland, Virginia designed with room for future growth.
Atlantic Emergency Solutions has also prioritized technician development to support its growing service footprint. The dealership now employs 62 certified Pierce Master Technicians, with an additional 20 technicians expected to complete certification training in early 2026.
“We’re building on this momentum by continuing to do what works, including taking care of our employees and staying closely connected with our customers to support their unique needs,” added Pack. “With the strength of Pierce’s products and the dedication of our team, we’re focused on delivering reliable solutions and responsive service that departments can count on.”
About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation business, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit www.piercemfg.com.
About Oshkosh Corporation
At Oshkosh, we make innovative, purpose-built vehicles and equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs over 18,000 team members worldwide, all united behind a common purpose: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG, Pierce, MAXIMETAL, Oshkosh S-Series, McNeilus, IMT, Jerr-Dan, Frontline Communications, Oshkosh Airport Products, Oshkosh AeroTech, Oshkosh Defense and Pratt Miller. For more information, visit oshkoshcorp.com.