Your work comes with long shifts, high stakes and plenty of personal expense. We’ve compiled a list of companies that recognize that commitment by offering exclusive savings to first responders and other essential workers.
Browse the discounts below to see where your first responder status can help you save. Know of a deal we missed? Email editor@firerescue1.com to help keep the list up to date.
Featured deal
Spartan Races: First responders who want to test their grit in a Spartan Race can use code BES-30 to get 30% off any 2026 Spartan event in the United States or Canada — all obstacle course races and heats except the ELITE division. (Note: Spartan also offers a complimentary entry for first-time first responder-Spartan racers through a partnership with the Better Every Shift podcast. Email bettereveryshift@firerescue1.com for more information.)
Shoes & apparel
- Asics: First responders who verify through SheerID are eligible for 25% off full-priced footwear and 30% off full-price apparel, both online and in-store.
- Adidas: First responders and military veterans are eligible to receive up to 30% on select products online, in-store and at factory outlets using ID.me verification.
- Carhartt: First responders who verify their identity through ID.me are eligible for a 15% discount on purchases made in-store and online.
- Levi’s: First responders can receive 10% off their order after verifying their identity with SheerID.
- Reebok: All first responders, nurses and hospital employees are eligible to receive up to 30% off select styles when making a purchase online with ID.me verification.
- Puma: First responders, hospital workers and military veterans are eligible for 20% off their online purchase.
- Lululemon: First responders and military veterans are eligible to receive 15% off their purchase in-store or online after identify verification using SheerID.
- Under Armour: Under Armour offers a 20% discount for first responders on purchases made on the Under Armour website or app after ID.me verification.
- Columbia: The Columbia Sportswear company offers first responders up to 10% off outdoor apparel through ID.me verification.
- GOVX: All uniformed professionals, including military, police, firefighters, and EMS workers are eligible for a GovX membership, which can include up to 65% off over 400 retail brands, exclusive sports, music and other tickets as well as special deals on travel packages, hotels, rental cars and theme parks.
- Rothy’s: The sustainable fashion company offers a 20% discount to first responders upon employment verification through SheerID.
Electronics & technology
- Apple: Firefighters and other governmental employees can shop the Federal Government Employees Apple Store to get special pricing on electronic devices for personal use.
- Samsung: First responders can receive up to 30% off on select products after identity verification with ID.me.
- DataVision: DataVision offers a one-time use coupon that is valid for any item in the store upon verification through ID.me.
Mortgage & insurance
- Union Plus Mortgage Program: This program offers special benefits to union members when securing a home loan or refinancing through Wells Fargo Home Mortgage, including up to $500 in a ‘My Mortgage Gift’ award.
- Liberty Mutual Insurance: For IAFF members, Liberty Mutual offers up to 12% off on several types of insurance policies, including auto, motorcycle, home, condo and renter’s insurance.
Travel
- Sandals Resorts: Active police and firefighters can save 10% on any current promotion with SheerID verification.
- Wyndham Hotel Group: The Wyndham Hotel Group offers special rates for first responders and government employees when booking through the site’s official government discount page.
- Ford: Ford’s First Responder Recognition program offers a cash bonus on for first responders purchasing a new Ford or Lincoln vehicle with ID.me verification.
Gear
- Glock: The GLOCK Blue Label Program offers discounts on up to two firearms per year from a participating vendor found using the GLOCK Dealer Locator. The discount varies depending on the model, but typically ranges from $75-$100.
- Leatherman: Leatherman’s Public Service Discount Program offers 20% off eligible multi-purpose tools after identify verification through VerifyPass.
- Oakley: First responders can receive special pricing on Oakley products after identity verification through ID.me.
Food
- Scholotzsky’s Deli: First responders can receive a 15% discount at participating Schlotzsky’s locations.
- Costco: When opening a new account with Costco, first responders can receive a promotional Digital Costco Shop Card worth up to $40.
Every little bit helps; find out which fitness clubs give first responders the most bang for their buck
This article, originally published on May 16, 2013, has been updated.
