By FireRescue1 Staff
National First Responders Day isn’t about shopping sprees — but it is a chance for fire, EMS, law enforcement and dispatch professionals to be recognized for their service. Across the country, retailers and brands are offering special discounts and deals to show appreciation for the work you do every day.
While many responders prefer to keep the focus on the job rather than the praise, there’s nothing wrong with accepting a “thank you” now and then. Taking advantage of these offers is one simple way to let others show their gratitude.
Here’s a look at some businesses recognizing first responders this year.
Editor’s Note: If you are aware of any additional offerings, let us know, and we’ll include them in our list.
Featured Deals
Safariland is offering a 15% discount to verified responders through GovX ID.
Tractor Supply is celebrating National First Responders Day with a 10% off deal for verified Hometown Heroes, which includes first responders, military service members, veterans and military family.
Patriot Coolers are built for the battlefield and ready to handle your everyday adventures. First responders and military service members can save 10% on their entire order.
Travel, lodging & vehicle discounts
First responders can choose from more than 500 itineraries and receive an onboard credit of $100 per stateroom when they book a new cruise with Holland America Line.
Hotels.com offers an 8% discount for verified first responders.
CheapCaribbean Vacations is offering $150 off a vacation package for first responders who sign up and book a trip for at least five nights. The Rescue2Relax Club features all-inclusive beach deals exclusively for first responders.
Beaches Resorts is offering an additional 10% off its special promotions to first responders and military service members.
Dodge Ram is offering a $500 discount on select 2024, 2025 and 2026 models for verified first responders.
Ford Motor Company is offering verified first responders a cash reward to use toward the purchase or lease of a new vehicle.
General Motors is offering first responders up to $1,000 off the purchase of select vehicle makes and models.
Food, supplements & entertainment
Dave & Busters is offering a 15% discount on food and drinks for first responders.
Outback Steakhouse offers a 10% discount to verified first responders.
Carrabba’s Italian Grill is thanking service members and first responders with a 10% Off Heroes Discount with any visit.
Fire Department Coffee is offering a lifetime 15% discount to active military, veterans, first responders and emergency dispatchers.
GNC is offering first responders, military members, veterans, teachers, nurses and students a 10% discount on supplements, vitamins and other products.
Legoland Florida and New York are offering free entry to first responders, while Legoland California is allowing free entry to first responders on their second day at the park.
Shoes & apparel
Academy Sports & Outdoors is offering a 10% in-store discount for first responders from Oct. 19 to Nov. 11.
Under Armour is offering a 10% discount for verified first responders for both in-store and online purchases.
Columbia Sportswear is offering a 10% discount for ID.me-verified first responders.
Carhartt is offering a 15% discount to verified responders.
Levi’s is offering a 10% discount on clothing items for first responders.
Crocs is offering a 15% discount to verified first responders.
Asics is offering first responders a 30% discount on select full-priced clothing and accessories, and a 25% discount on full-priced footwear.
Nike offers a 10% discount to first responders on most items found on the company’s website.
Adidas offers first responders a 30% discount at retail stores, and a 15% discount at factory outlets, for verified responders.
Ray-Ban is offering a 15% off discount to first responders, plus up to 6% cash back.
Puma is offering a 20% discount for first responders, teachers and healthcare workers.
Knockaround, a San Diego eyewear company, offers all first responders a 25% discount. Click the “claim your discount” button on Knockaround’s website.
Furniture, gear & gadgets
LoveSac is offering 40% off purchases to first responders verified through SheerID.
Leatherman offers first responders a 30% discount on its multi-tool products.
Yeti offers up to 20% off select items for verified first responders.
Gravity Blankets is offering first responders 15% off their products for better sleep.
iRobot is offering up to 15% off for first responders, plus up to 5% cash back.
Maxi-Cosi offers a 20% discount for first responders verified through Sheer ID on its line of car seats, strollers and infant furniture.
Note: If you are aware of any additional offerings, let us know and we’ll include them in our list!
This article, originally publishined in October 2022, has been updated.