CNN.com
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A video promoting emergency service numbers in Switzerland has featured male and female firefighters rapping and dancing in uniforms and hot pants.
A group from four Swiss fire teams in Geneva made the clip, called the “118 Projec’t”, to end confusion between their number and directory assistance numbers.
The firefighters say they wanted to advertise their number in an entertaining but informative way.
Last year, directory assistance phone numbers in Switzerland were changed to begin with the digits 18, causing many people to confuse it with the fire department’s 118 number.
This has led to around 20 false phone calls to the emergency line a day, the department said.
Five young firefighters, concerned about the potential consequences of this, decided to promote the emergency hotline number, along with those of the police (117) and the ambulance service (144).
Since its release the video, which has been featured on video sharing Web site You Tube, has become incredibly popular.
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