First Arriving names Shannon Gilliland as vice president of business development

Public safety marketing and strategy executive to lead new business initiatives.

RICHMOND, Va. — First Arriving, a leader in providing technology and marketing services for the public safety and local government sector, today announced that industry marketing and business strategy executive Shannon Gilliland has joined its team as Vice President of Business Development.

Gilliland will be responsible for planning and implementing new business initiatives across First Arriving’s suite of technology, marketing solutions, and strategic services.

“Shannon’s proven track record of building client relationships, delivering exceptional customer service, and improving productivity in the public safety sector make her the perfect addition to our growing team,” said Dave Iannone, CEO, First Arriving.

Prior to joining First Arriving, Gilliland served as the Director of Business Development for the International Association of Fire Chiefs (IAFC) where she led sales and the client-relationship management team. Gilliland brings over 15 years of experience with developing strategic partnerships, sales & marketing, revenue growth, project management, and client success transformation.

“I am excited to join an amazing group of highly talented and motivated individuals that are dedicated to providing best in class marketing and communication strategy to help public safety organizations flourish,” said Shannon Gilliland. “This position gives me the opportunity to leverage my experience and commitment to public safety. First Arriving is uniquely positioned to improve customer experience, increase engagement, and optimize efficiencies through a suite of services and products.”

About First Arriving
First Arriving is a leading technology and marketing company specializing in fire, EMS, law enforcement, and local government. First Arriving provides innovative solutions, including digital signage, websites, video production, and recruitment marketing that transform and engage. First Arriving’s clients include renowned public safety brands, departments and agencies of all sizes, associations, and nonprofits. First Arriving is headquartered in Richmond, Virginia, and serves clients nationwide. For more information, visit

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