http://deals.firerescue1.com/, a leading online resource for the firefighting community, announced the launch of FireRescue1 Deals, the first ever group-buying program that gives firefighters and departments access to significant discounts on firefighting products, services and events.
Similar in concept to popular programs like Groupon or LivingSocial, FireRescue1 Deals is the first site to adapt the social-buying concept specifically for a public safety audience. With fire department budgets increasingly affected by a down economy, FireRescue1 Deals is designed to provide another option for purchasing high-quality firefighting equipment, services, and training event registrations at a steep, negotiated discount.
The program also gives companies targeting the fire service a new channel for selling goods and acquiring new customers in a fragmented market. FireRescue1 Deals emails reach a registered member distribution of almost 200,000, and each deal is also promoted to FireRescue1’s Facebook community of more than 190,000 fans, providing an unmatched level of exposure to potential customers.
“The ‘daily deals’ concept has become a dominant mass-market ecommerce trend, and we believe it can be an equally good fit within a b-to-b, public safety-focused market,” said Robert Dippell, VP of Product Development for Praetorian Group. “We have a huge advantage over many deals efforts in that we already have a huge audience of firefighting professionals looking for product-related information on a daily basis as well as manufacturers and distributors working with us to share their leading products and services with our members. With this new deals platform, we are connecting the two in a brand new way.”
The first FireRescue1 Deal debuted in late-July, and the program will be featuring a minimum of one deal each week at a discounted rate of between 25 and 75 percent off. So far, deals have included everything from firefighting boots and training DVDs to grant-writing services.
FireRescue1 Deals operates similarly to other daily deals sites in that, once subscribed, members are eligible to purchase any offer on the site and can easily share the deal with friends. Every few days, a new deal is featured and emailed out to subscribers, with an average duration of three days apiece. After making a purchase, subscribers receive a receipt and a unique voucher via email which is used to redeem the purchased deal.
For more information about FireRescue1 Deals, visit http://deals.firerescue1.com.
About FireRescue1.com
With more than 212,000 registered members and 400,000 monthly unique visitors, FireRescue1.com serves the firefighting community by providing firefighters with the most complete range of information and resources available. FireRescue1 is supported by the Praetorian Group, the proven leader in online public safety resources. The experience and resources of the Praetorian Group has yielded a trusted and reliable online environment for the exchange of information between firefighters and departments from across the Unites States and around the world.
For information on advertising with FireRescue1, visit our advertising section online at www.firerescue1.com/fire-market-advertising/.
About The Praetorian Group
The Praetorian Group is the leading online media and technology company in the public safety market. Our properties are visited by more than 2.1 million first responders and public safety professionals every month. Praetorian owns and operates www.PoliceOne.com, www.FireRescue1.com, www.EMS1.com, www.CorrectionsOne.com and www.Homeland1.com, as well as online video communities www.BLUtube.com, www.FlashoverTV.com, and www.ParamedicTV.com. We are deeply committed to providing resources and cutting edge information that help first responders stay safer, become better informed and more effectively protect their communities.
For more information on the Praetorian Group, visit www.PraetorianGroup.com.