Fire-Dex Enters the Protective Footwear Arena



Medina, Ohio - Fire-Dex is pleased to announce the launch of Fire-Dex Footwear. Fire-Dex has designed leather and rubber fire service boots from the ground up and has incorporated attributes typically only found in athletic footwear. Our goal was to create a fire boot that serves its purpose of protecting fire fighters, while providing the comfort needed to perform at a high level for extended periods of time without experiencing fatigue. The official product launch was held at the Fire Department Instructor Conference in Indianapolis,Indiana in April. Almost 1000 fire fighters had their chance to try our leather
boots while participating in the Fire-Dex Challenge.

The Fire-Dex Challenge is a contest where fire fighters from across the country don Fire-Dex gear and boots and make their way through an obstacle course in hopes of becoming the winner of “The Heat of the Battle III” Ford F-150 STX 4x4. The winner will be announced in May.

The initial comments on our leather fire boot from this audience have been extremely positive. 90% of contestants state the comfort and fit are superior to the products that they are currently using and want to know where they can purchase them. With our initial stocking orders sold out the Fire-Dex leather fire boot is positioned well in the market. Fire departments have been searching for a leather fire boot that gives their fire fighters the comfort they desire, while providing the department with a cost effective solution.

About Fire-Dex
Fire-Dex is a quality manufacturer of protective firefighting clothing, emergency response apparel, premium quality NFPA hoods, gloves, helmets and boots. Visit www.firedex.com for more information.

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