AZ Family
PHOENIX, Ariz. — During these hard economic times, Valley fire districts, which are mainly funded by property taxes, are looking for other ways to raise money.
In Apache Junction, that means selling advertising space on their fire engines. “Basically we’re rolling billboards,” said Apache Junction Fire District Deputy Chief Dave Montgomery. With property values in Apache Junction dropping 40 percent during the past decade, Montgomery said putting ads on the sides of their department trucks has been a huge help, and is expected to raise $95,000 during the next year.
He said the key to the program being accepted by the public is by allowing only “tasteful” ads such as the ones from Mountain Vista Medical Center.
Full story: Valley fire departments advertising on their trucks