Creating an interactive on-line product display via a high-tech web design is the goal of the new Fouts Bros Fire Equipment website: http://www.foutsbrosfire.com.
Sales Manager, Travis Rakestraw indicated the importance of a comprehensive website in today’s economy. “With the decreases in our customer’s budgets it is necessary for Fouts Bros to create a low cost or no cost evaluation process; the new website allows current and future Fouts Bros customers to view in detail, and with a high level of clarity, our standard product line and all of our features, without leaving the fire department.”
The new website focuses on interactive photography that has high resolution for customers to view specific options. Scott Edens, General Manager for Fouts Bros Inc, pointed out the geographical necessity for a dynamic website. “It is not feasible for us to drive multiple demonstrators across country for a potential customer to review our wide ranging selection of apparatus; however, the new website allows these customers to view all the product lines and workmanship that has made Fouts Bros so successful.”
“Technology will play a large role in the evaluation process in the future,” predicts Mr. Edens; “Fouts Bros intends to be a leader in providing new technology that allows Fire Chiefs to make the best possible purchasing decision for his or her department. We look forward to the launch of some new tools in 2010.”
Fouts Bros Inc, started in 1952 by CJ and Jerry Fouts, has been producing Fire Apparatus since 1990. Originally specializing in the Tanker market, Fouts Bros has expanded its product line to include Rescue Trucks, Brush Trucks, Pumpers and Emergency Service Vehicles.