Ill. fire department caught up in city's logo flap

Despite the council's fight over its rebranding, the fire department is moving ahead with a new department patch


DES PLAINES, Ill. — Firefighters in a Chicago suburb will get new uniform patches bearing a rebranding logo that is still a bone of contention among council members.

Daily Herald reported that the Des Plaines (Ill.) Fire Department logo will include an interlocking "d" and "P" that is at the center of the council's rebranding debate.

The fire department patch was designed by a group of firefighters. However, it is the city "dP" logo in its center causing the strife.

The city council voted 5-3 Monday to allow the new logo to be placed on new clothing ordered as part of the uniform replacement program. The controversial "dP" logo will be affixed to three polo shirts, three T-shirts and one sweatshirt that each firefighter will receive this month.

"I don't like it," Alderman Dick Sayad said. "I think putting the 'dP' in there is a little premature."

Alderman Don Smith disagreed.

"I cannot understand why we're arguing about this," Smith said. "Are we going to have the same conversation every meeting and argue over and over again? We're talking about a patch."

Last month the city stopped spending money on the rebranding effort. Fire Chief Alan Wax, who supported the new fire department patch, told the council that if the city abandons the "dP" logo, the department can simply replace the patches.

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