In this episode of FireRescue1’s Side Alpha podcast, host Marc Bashoor speaks with Dr. Burton Clark, a 50-year fire service veteran, about firefighter safety culture and change culture, working to identify what prevents firefighters from taking safety precautions even when they know it’s the right thing. Dr. Clark shares stories of how safety culture has changed over the years and how he has stood his ground to emphasize the importance of seatbelts. He also addresses the complex ways technological advancements impact firefighter safety.